LinkedIn Outreach Recipe

How to dominate Linkedin lead generation using strategies that have generated 90% acceptance and > 45% reply rates consistently for 1000s of people using SmartWriter

There’s no dispute about this, Linkedin is a hotbed for leads and B2B client acquisition. Given its flooded with decision makers, unlike other social media platforms, the purchase power per user is 10x that of any other platform for B2B.

Here’s a list of 14 killer LinkedIn connection requests that have proven to work time after time like clockwork.

Why should you be doing LinkedIn outreach?

  • You are not gated by a PA when trying to message the CEO
  • Easy to gain their attention vs email directly through interacting with their content
  • Access their private email after connecting with them, again avoiding any gate keepers when reaching out to them
  • Ability to draw similarity points between you and them to build familiarity and rapport
  • Worlds biggest decision makers actively use LinkedIn
  • It is a hotbed of B2B leads with the highest conversion rate across all mediums
  • You access more data points about an individual vs any other platform

How to dominate LinkedIn lead generation using SmartWriter.

1. Finding Leads.

Check out the {{detailed step by step lead gen process}} using software’s like Apollo or Uplead to find LinkedIn profiles of your ideal candidate.

If you don’t want to do that you need you get yourself a LinkedIn Business / Sales Navigator account to help you really unleash the potential of LinkedIn.

Using LinkedIn Sales navigator you can search for your ideal candidate and fine grade your filtering.

Right after that you can use our free chrome extension to scrape the LinkedIn URLs of all the perfect leads you’ve just found as well as get their verified email addresses. Here’s the detailed demo on how to do this.

Using Lead List For Personalisation

Once you’ve exported a CSV of leads either from Apollo or SmartWriter’s Lead Scraping section you’ll need to upload them to the LinkedIn Personalisation section.

Then click on the “configure now” option to decide what type of personalisation you actually want out of this.

Most of these should be self explanatory, we use particular data from that section of a LinkedIn Profile to create a personalised message in context to it.

E.g Job Bio, we’ll parse the persons job bio to find something unique and create a personalised message around it.

Another example is the Ready To Go personalisation, which generates upto 14 different personalisations using a prospects Location, Local sports team, Restaurants, Voluneer work, Education, Tenure, Promotions, Languages and more - these are more subtle, highly predictable and work great in the PS section.

There’s 2 options you need to look out for here (that need a little attention)

In a situation you need to do recent activity personalisation (because thats your flavour) you will need to provide a linkedin cookie for us to be able to fetch that data for you. Here’s the instructions on how to do that and why we need it.

Second scenario is with familiarity, for us to find similarities between two profiles, this can be your profile if you’re doing outreach yourself or your client’s, if you’re doing it on behalf of them, you need to give us that profile url.

That’s all there is to this. 

Select all the options you want to create a perosnalised message about and we’ll generate the output for you, on an ideal case we’ll publish almost 24 personlisations for you so you can enrich your entire email sequence including follow ups.

2. Creating the Personalised Message

Once the output is generated you’ll see the output show up in tabs.

You can leave the selection quality to our decision engine, when you export via CSV you will see a column called SW_LN_SELECTED_OUTPUT which will “always” be filled with data so, if you’re looking to automate this process, you can simply map this column in  your mail merge software.

But if you want to get some more control,

We generate 2 of each to give you a flavour or variation, they are both the same so you don’t need to pick and chose if you don’t want to.

You’ll also have access to a “flag” which is basically prompting our system to select this particular output as your overall favorite output for this lead across all the outputs you got.

And this output will show up in a dedicated column in the CSV called “Selected Primary Firstline”

Once done you can upload this data into your favourite email sending software, map the column that you want to use as your first line, add the rest of your email and then click send.

In this case, i’m using lemlist and i’ve mapped the variable “icebreaker” to the column “Selected Primary Firstline”

And voila.

3. Sending Messages Via LinkedIn

If you don’t want to use the personalisations in an email sequence but rather want to send out connection requests, fret not we’ve got you covered.

When you’re doing LinkedIn personalisation, click on “configure now” and head over to the advanced settings section.

Here you can use the append and prepend options to generate the entire output, yep, we will replace the placeholder text for you so that in the end.

If you create your LinkedIn personalisation with this setting setup then the output will not just be the first line alone, but rather have the entire text generated for you

The same data is maintained when you export to CSV too.

So why do this? Because with our chrome extension you can send auto connection requests, without having to lift a finger.

This comes full circle for you, you don’t need other automation tools, just one product that’ll get everything done.

Here’s a youtube video demo on how you can get that going.

Voila done and dusted. You can use these personalisations either for cold email or for linkedin messaging, whatever works for your use case best!