Beginner Guide to Copywriting - SmartWriter
Beginner Guide to Copywriting
The Internet has flooded us with people who try to sell us things. As a result, we have become a little jaded. We can spot a typical sales pitch a mile away. The key to being successful online is to avoid sounding like every other marketing company. That’s where effective copywriting comes in. The best copywriters focus on how to encourage their readers to take action. This enables them to turn that action into a sale. Copywriters have to be great storytellers.
Why copywriting is a powerful marketing tool
Your customers don't care about you, until they do. You need to get your message in front of them first and then find a way to make them care. That's where copywriting comes in. Don't be generic. Admit it: when you see boring corporate messages it puts you off reading. Instead, make your site specific and targeted to the right audience. It's more challenging than copywriting for a generic audience, but readers will appreciate your thoughtfulness and will be keen to read on. What you're trying to achieve is for your readers to take a specific action, namely buying what you're selling. This requires emotional appeals that can connect with them and persuade them that what they will buy from you is going to make their lives easier or better in some way The following section is an example of copy using its own terminology
What copywriting is?
Copywriting is the art and science of writing promotional content like sales letters, email campaigns, and landing pages. Effective copywriting is all about giving you target audience a compelling reason to get up out of their chairs and take the actions you want them to take. A copywriting job usually involves understanding your audience, understanding your product, and using this knowledge to write sales material that will convince people to take action. Some of the most well-known copywriters include Gary Halbert and Dan Kennedy. Physical and online products have a unique set of requirements when it comes to promotional copywriting. The product needs to be explained in detail so buyers know what they’re getting when they click “buy now” or commit to an online purchase.
How to write great copy
Copywriting is a skill that can be learned by just about anyone. It's not something that you're born with. All it requires is practice and some guidelines. Copy requires you to have a deep understanding of your audience in order to figure out what will work best. According to statistics 73% of people skips reading full content and prefers to read small copy os content. So here are some tips and tricks for writing good copy.
Establishing an emotional connection with your reader before directing them to take specific action is the most important aspect of copywriting, but it’s not sufficient. Crafting a great headline and powerful tagline will get people reading about your product or service as well as visual elements like headlines, images, and color schemes that will keep them engaged long enough to read your copy is important for any successful ad campaign.
The copy should be written with the goal of driving sales rather than selling something by choice.
Be direct in addressing the customers’ problem, everything stemming from that point should be consider proof of how the customer doesn’t have to continue to live with this bad thing if they just buy from you.
The entire purpose of the copy is to create an offer so strong that it overcomes all objections and forces the reader into an action: signing up, buying, visiting a landing page, etc.
A copy should always contain calls-to-action (i.e., "subscribe now," "relinquish control," "buy now") allowing you to guide your audience through the funnel towards conversion. Here are some tips on writing
How to use copywriting to build a relationship
There are many types of copy, and each one has a different use. Here I'll be talking about sales copy specifically. This type of copy is designed to encourage the reader to take action through the way it is written. It's distinguished from general copy for the same reasons—different tone and focus. Sales copy is primarily concerned with getting the reader to actually buy something. For that reason, it is always written as though there is a reason for that product or service being in front of them. It addresses the immediate concerns they have about whatever it might be, whether it's an offer or something they need more information on but have been finding difficult to access. Your copy needs to speak directly to your specific audience, it must address their problem and when you do, they will listen especially if you tell them why this problem was created in the first place; tell a story! Today's consumers are very savvy so it’s important that your content provides solid value and offers a solution relevant to their concerns. You won't get too far trying to sell someone something that they don’t need or even want and by taking things as far as you can go when explaining how your product can help them, you're more likely to be successful at achieving your sales goals.
The most overused words and phrases in copywriting
When you hear the words “discount”, “free,” or “latest” what do you respond with? There are several words that are used in such a way that they lose their effectiveness, so you need to re-evaluate how you use them. The words: Free, New and Discount have become so overused that many consumers will just ignore your writing without even reading it. Avoid these words almost completely in your copy and come up with different ways to get your point across. Run-on sentences occur when two or more independent clauses are joined together by just a comma. Why do people use them? They make our writing easier to read – or so we think. However, because run-on sentences have no punctuation to break them up, they make our message more difficult to follow. Replace those run-ons with semicolons and commas where appropriate, and you will instantly create better copy. While society has made an effort to eliminate lying (except during election season), we still give people a pass when it comes to marketing copy. People often believe they can write prettier copy by adding fluff – creative writing that adds nothing to the sales message. Be honest with your reader from the very first sentence and keep it simple and clear from there on out
How to avoid sounding sleazy
There’s a fine difference between a sales pitch and persuasive copy. The greatest sign of this is the story techniques you use. All stories rely on certain universal traits to be successful so that includes storytelling in your marketing. It doesn’t matter if you’re writing an English paper or creating an ad for TV; there are universal traits that are prevalent in every type of storytelling. Lesson: Why do so many people fail? Mostly because they don’t put enough research into practice. The more time you spend researching audience with whom you will be working with, the more success you will achieve. By reading books and blogs on social media marketing, you learn best practices and traditions of copywriting.
How to write effective headlines
The headline is the most important part of your marketing copy. Put 80% of your focus on creating a strong headline. Headlines should be written with (WIIFM) in mind (Whats In It For Me, Me being the reader). Make your headline outcome focused. Don't just write another "8 best project management tools", bring emotion into it "8 Project Management Tools That Force You To Hit Deadlines", you get he vibe. If you can add metrics, that works even better. People are naturally inclined to believe metrics