by Web Profits
This growth study dives into how Canva acquired large volumes of traffic + turned traffic into users.
Explores various channels such as Website breakdown, Paid & Social Ads, SEO, Content & more.
The illustrations are amazing!
by Noah Kagan
An incredible breakdown of Intercom's marketing strategies and ideas you can implement into your SaaS business.
Goes deep into showing what traffic sources have contributed to grow + other viral/growth mechanics.
Was written in 2017 but still completely relevant!
This has to be the best case study I have ever seen done on Hubspot! So much to learn from.
The quality of imagery + examples really makes this an easy, digestible and action-oriented case study.
Personalistion strategies for growth biggest takeaway.
Incredible case study by the team at Vyper who helped Topaz Labs explode their email list + followings
Really good explanations of how to run competitions with detailed and graphics = epic!
One of the best competitions breakdowns I've seen.
Later went hard on generating as many gated assets as possible - over 26+ landing pages!
Shows examples of the offerings, assets and the way they structured their landing pages.
Epic case study by the team at Unbounce (great software)
This isn't a long-formed case study but it's a great insight into the growth strategies that BuzzSumo used for early growth.
One of the primary ways they achieved over 160,000 users in a short amount of time was due to influencers.
A digestible read!
by Growth Marketing Conference
A great case study which highlights how Autopilot achieved early growth.
The illustrations are awesome + provide real value/insight into the various strategies used.
Achieve step-function growth with integrations = amazing!
by Growth Hackers
This is an old case study by the amazing growthhackers.com but the learnings from this are still very relevant.
Dives into their existing growth levers and future growth levers + how they expanded internationally with pace.
Sources to back up the stats really make it credible.
Over 30,000 word growth case study on Airbnb's growth. One of the best you will ever read.
Goes into incredible detail across Paid & Social Ads, Organic/SEO, Referrals, Community + much more!
Disclaimer: I wrote the community + referrals section.
by Product Habits
One of my favourite case studies as it breaks down the journey of growth be yearly periods for Pinterest.
It's full of stats and great illustrations. The attention to detail and sources makes it a brilliant read.
Early traction/growth section = seriously impressive!
by SaaS Hacker
I love Ahrefs and can say you won't find a better case study on Ahrefs growth.
The breakdown and illustrations with specific examples. Some awesome strategies to take away.
Machines at SEO + Content!
This isn't the biggest case study but some great lessons to learn from.
Goes into Continuous release cycles, Referral loop systems and key product features lessons.
1st investment within 3 mins = amazing UX.
Sumo do some of the best case study breakdowns and this study is no different.
Achieved traffic from medium articles sharing company updates, tutorials, and workplace tips + Sponsored podcasts
Relentless product focus + adopting feedback fast
Quora has been one of the hardest case studies to find that breaks down some of their growth strategies.
UCG via gamification, earn credits, share replies, organically boosted views + also seeded own questions
Simple case study but great lessons to action
by Neil Patel
This case study is done by Neil Patel and it's not his biggest article he has ever written... however, the quality is epic!
Build a product that makes sharing fun and simple + Email game strong
Reactivate users everyday through deals and emails
I've always tried to find a good case study on ClickFunnels and just came across this. Only went live April 14, 2020.
The quality of the case study is second to none and of quality like Sumo and Web Profits.
A big focus on social proof and leveraging everywhere
Growth.Design you need to subscribe too and without a doubt the best case study on UX and growth I've seen.
Be clear, not exhaustive when asking customers to convert from freemium to paid
Reading this case study is a lot of fun
by Cognitive SEO
An in-depth SEO case study + content marketing used by Buffer which is very impressive.
Very detailed illustrations of the strategies used by Buffer that you can learn and action for your SEO/Content growth.
Quality SEO breakdown which is great!
A fascinating 20,000+ word case study with incredible examples for growth that you can implement.
Covers everything from Paid & Social Ads, SEo/Organic, Community, Event Marketing, Email Marketing + more!
Disclaimer: I did contribute to parts of this :)
by Whale Pages
This is an interview based case study and whilst it's a smaller SaaS company, some great insights and lessons.
In a very competitive space with social media scheduling, the strategies they use to stand out are valuable.
Pricing & SEO being big factors for growth.
A short case study but some valuable takeaways for Drift's growth.
Content marketing being biggest factor for growth and this article highlights 5 rules that make Drift’s content successful
A great example of content marketing done well.
Squarespace now boasts over 2 Million Users and this case study breaks down 4 key areas for their success.
A big focus on design was a key differentiator in an already very crowded market when they entered.
They prioritised long term growth through SEO + Content.
This case study shares the story of Moz's growth over time and triggers that helped them succeed with growth.
Like other SaaS Hacker studies, great graphics to show the details of their growth really makes it valuable content.
Email list building being one of main drivers for growth.
by SaaS Marketer
A long journey to success which started in 2007 and took 4 years to reach $1Mill ARR
Monster affiliate program and outsourcing content to influencers biggest factors for success.
Up there one of the best case studies I have read.
by Referral Candy
Did you know Dropbox's referral program was inspired originally from PayPal's?
Referrals helped PayPal get 7 to 10% daily growth, catapulting their user base to over 100 million members
If you're doing referrals you need to read this
by Viral Loops
We all know how Dropbox got their initial growth through their referral program.
This study by Viral Loops highlights the exact mechanics and tactics that lead to this strategy performing well.
Get a viral loop right and you're onto something good!
by Wild Audience
An epic case study by Wild Audience which reverse engineers ActiveCampaign's growth.
Covers messaging & positioning, their funnel + other key strategies for their growth success.
Favourite parts include suggestions for them to improve.
by Get Latka
Another sensational case study by Nathan Latka about Outreach's impressive growth.
The breakdown and graphics are amazing - so many great learnings to action for your SaaS business.
They bought Sales Hacker which really helped them.
by SaaS Marketer
Ever heard of Veed? A SaaS video editing company on the rise and did some very clever growth hacks
Utilising unconventional growth methods & sharing beneficial internal team stories helped a lot
Ads on youtube downloader websites a big success
by SaaS Marketer
A wonderful case study for growth that was initially sparked from pivoting
Leverage off your previous experiences and build a database you can access for free (emails).
Be consistent in building content for long-term growth
The story of ConvertKit is an impressive one with a focus on building something in an existing crowded market
The amount of imagery + graphics to show exact points of growth and strategies is awesome
Never be afraid of cold sales as a founder
Big fan of startups that share their growth journey and lessons along the way to success.
Out educate your customers through course content - simultaneously making you look like domain experts
Sell stories not processes when building content
Ever heard of Lemonade? These guys have done very well with their growth
One of the biggest factors that lead to their growth success was their chatbot strategy (great breakdown)
Conversion based copy writing a big under pin for success
Another thorough and quality case study by Drift on Stripe's growth.
Covers 4 key areas of growth with their success and whilst all are obvious, how they approached it is valuable to learn from
Word-of-mouth big factor for their success early
Love the transparency of organic growth of PageCloud from their blog.
Systematic content production on upcoming trends to outrank competition a big growth strategy
Obsess over website and content structure
by Use FYI
One of the best growth case studies I've seen that shows the journey of Atlassian's growth
Doubled down on freemium distributions and horizontal use cases in recent acquisitions to widen their top funnel (#trello)
Great takeaways to learn from
Carrd is a small SaaS company but is starting to gain some real traction
Great insights on early traction growth by SaaS Hacker with illustrated examples
Watch out for Carrd - these guys are going places!
Whilst we know the Salesforce of today, their journey to growth in this growth study is amazing
Make bold statements, SF notoriously hijacked competitor conferences with guerilla marketing
Growth journey by year stages I love
I personally never heard of Kabbage until I read this case study, but either way, an awesome growth case study
Used data science to provide answers in 10 minutes vs hours/days
Strong education focused blog content
by Apollo Digital
If you're looking to up your SEO game then you should definitely read this case study.
Spread SEO strategy across easy wins and rewarding challenges using competitor analysis via SEMrush
Think about growth loops through content
We all know about LinkedIn's success through gaining traction by focusing in on the tech scene
A big focus on acquiring customers through freemium nd focus on "Active Users" and how to increase it = stickiness
Mobile product helped a lot for scaling growth
The Growth Studies buy Growthhackers.com is some of the best you will see and this Uber case study is fantastic
Whilst this case study was done some tiem back, the principles around earl adopter growth we can all learn from
One of the best expansion strategies I've seen
A Five2One App