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by King Kong
Aggressive testing using social media to find and confirm the right customer persona.
Worked with key influencers from micro to macro to penetrate their ideal customer persona
One of the best eCommerce case studies I've ever read!
by Daily Mail
Launched with 100s of nano/micro influencers in one go. Took over instagram with models posting photos
Strong distribution network of influencers with a warm + very engaged audience
Picked up on trends - then amplify via influencers
With less than $1000 to run this campaign, Coconut Bowls generated LOTS of new emails + followers.
This case study breaks down the exact steps that Coconut Bowls used to explode this giveaway that resulted in $$$
One of the best giveaway case studies I've ever read!
by Contact Pigeon
We love this case study due to the story of where Zara originated from into the powerhouse brand of today
Highlights the key drives of growth that helped Zara turn into a Mulit-Million dollar brand
Really impressive stats!
by Business Insider
Growth hacked through community building in early days of facebook, creating modelling competition getting friends to tag each other
A very strong personal brand on instagram and brand partnership deals with macro influencers on instagram
Obsessive focus on customers and customer support.
by Smart Company
Laser focus on customer persona allowed to double down on Instagram influencers, where they shipped the product to many influencers across the globe
Find and solve a pain point people are facing, the cost should be dwarfed by the value
“Sweet spot” between 200,000 &500,000 for influencers.
Rapid testing between copy and video creatives to ensure their target audience is always entertained and the ads can drive conversation
Video marketing and entertaining story telling helped with product awareness and growth
Bringing tech & science to a very boring/old industry
by Web Profits
Koala offered an excellent product that adds significant value, and topped with off with next-to-none customer experience with their 4 hour delivery
Every content piece should have scroll stoppers and be very entertaining - the shock factor video pieces
One of the best case study breakdowns you will read!
Amongst the first companies in the world to use influencer marketing truly at scale
Build long lasting relationships by being omnipresent on every social media channel where your customer is
Popup stores across the world a big success.
A strong story always sells, customers want to understand why this product was built + build a relationship
Packaging is everything, after they repackaged and branded their product the brand took off
Strong PR game, especially in food PR is everything
Disclaimer - more around Appsumo product as a case study for them but very interesting study + screenshots.
That revenue figure was from 3406 abandoned carts in 30 days. Incredible recovery!
3 Steps strategy section = powerful.
A very strong email marketing campaign for cold outreach as well as a brand consistent email strategy for onboarding
Sell the vision and the guarantee, cruelty feel materials, 30 day return and 1 click ease to shop collection
Leveraged their reviews in all their marketing messaging.
Take something boring, fix the boring problems and create a brand of fun and excitement around it
Their brand is around the obsession of travel not luggage, Aways marketing maven came in their branding, selling people the outcome of travel
Build something unique and identifiable
Customer centric brand that created relatability with their customers using humour
A beautiful and wholesome customer experience with branded boxing, custom unboxing and several personalised up-sell opportunities
Their entire website + UXis a pure sales funnel
by Reign 23
Initial growth with door to door sales, theres no bad sales call - spoke to every customer under the sun
Branded partnerships with influencers on instagram to skyrocket their growth
Found many of his original customers at CrossFit gyms
by Alex Fedotoff
Crowd funded a real world problem people face with access to luxury products at reasonable prices
Leveraged small to medium influencers to create a “mvmt” online similar to how Daniel Wellington built their brand up
Used data and leveraged media that works for them - Pics!
Influencer marketing with the right influencers matching your target audience
Customer case studies and proof of work will be the biggest upsell
Multiple upselling systems setup during product checkout flows
This article illustrates how humour played a big role in the launch of Spanx into the brand it is today
By using humour she managed to build a loyal and committed customer base and community
A quality case study which is different to others
Achieved amazing early traction success back in 2013 when they launched and sold out over a weekend
Relied heavily on working with influencers and growing their Instagram account which boasts over 18+ million
One of the best interviews-based case studies I've read
by Fast Company
The medicines aren’t novel but the marketing is made to feel relatable, at home and comforting
Educational content around how men should take care of themselves, showing tutorials and ways for self care
Building subtle humour into sensitive topics = success
Transformed something as mundane as unboxing their product into a memorable, share-worthy experience
Curiosity reward gap, referral coefficient is high, each customer was a sales person
Such a good case study! One of the best I've read
by Referral Candy
A big focus on churn and reactivating existing customers a big factor for huge growth
Additional focus on social proof with reviews + social media big levers for growth over time
Whilst more SaaS based, use many ecommerce tactics
by Viral Loops
Big focus on growing Instagram organically and started Instagram marketing at the right time
Influencers actively using the product in photos = big social proof and created a referral engine
Beautiful UX of their product pages for CRO
A wonderful case study by Sleeknote which dives in 13 detailed strategies that contributed to Beardbrand's growth
Detailed and curated content specific to each stage of the funnel a big success - promote popular stuff via FB ads
Drip email course to nurture warm audiences
by Growth Marketing Pro
In the early stages of growth they focused on generating "buzz" through PR and word of mouth strategies
Building a social mission as part of their strategy made helped them stand out to consumers
A big focus on PR helped them stand out
Had a unique brand story and products which stood out from competitors
Invested heavily into an ambassador and affiliate program to spur growth
Content + Email game was strong
Majority of their traffic sources comes from organic and direct
Celebrity influencer marketing a big core to their success (like many other ecommerce successes)
Content + Email massive for their success
Reached out to reporters to get PR (doing things that don't scale) and a focus helped them a lot
They studied the most successful websites doing products and focused on what worked for them
They used referral candy as a tool to build referrals
Fomo-based marketing and authenticity major factors for growth success
Quality content though socials and leveraging influencers across all platforms
Influencers are more exclusive to the brand
by Growth Hackers
An amazing story on the journey of NastyGal using an existing platform to build brand to then going on their own
Leveraged social networks and eBay to reach their audience
Fostered word of mouth strategies and customer loyalty
In the early stages focused on pop-up stores to get face to face with customers but had scaling issues
Leveraged the Shopify Fufillment network program in order to scale
Another fantastic interview styled case study
by A Better Lemonade Stand
Large focus on social media and chatting to existing customers and photographers to generate WOM
Leveraged Creative Market and their audience to generate sales and reviews of Filtergrade
Focus on building a community, not just an online shop
This case study outlines 5 key growth strategies that you can steal and implement
Replicable Word-of-mouth engine & White Hat links sections are very impressive
Sleeknote case studies are always very good!
Focus on storytelling and content big factors for initial growth and referrals
"Tease the unboxing experience to reduce cart abandonment" (strategy #3) - very clever!
Product Reviews helped convert more customers
A large focus on data and obsession on being more efficient with the customer experience
Collecting data also meant they could create really personable experiences to convert more customers
Stayed on trend when it came to trying new experiences
Taking notes of the strategy of their Black Friday approach is fantastic - lots to take away!
One of the best when it comes to comverting traffic into sales from Display ads
One of the best study breakdown of strategy
Pride themselves on their customer service which helped spur their word of mouth
Andy Dunn says making sure Bonobos got one thing right, then the rest can follow
A nice overview of their growth
"Customers are also the website builders" - big focus on UGC (User Generated Content) = social proof
Leveraging of social media to skyrocket content amplification - big followings on FB, Pinterest & IG
One of the Pinterest accounts for ecommerce I've seen
Everlane sniffed out potential channels for acquisition - not applicable now but they used Tumblr with great success
They did some clever guerilla marketing tactics - Type in "Everlane and Postmates". Quite clever!
Focused on nailing an effective affiliate marketing strategy
Provide value rather than going for the hard sell on the first touchpoint - focused on 3 points on joining the community
Multiple CTA's to content & quality & engaging explanations of new products helped conversions
Learn from their email marketing approach = very good!
by Marketing Strategy
A quality case study that breaks down strategies across digital and offline - with a deep dive into metrics
Spent a lot of budget on Podcast and YouTube sponsorships and saw great success
Direct Mail also played a big role for acquisition
This case study was done back in 2014 but still has some amazing growth marketing strategies & tactics
Goes into great detail about the website, product pages and overall UX with heatmaps, etc = really good detail!
Despite date written, one of the best case studies I've read
Great case study which goes into detail the key factors for ASOS' growth success
ASOS automated their international expansion strategy. Amazing section to read and research more into.
Tailored, personalised content key driver for conversions
by Single Grain
Influencer marketing and Instagram a wonderful combination for her success with her brands
Used messenger bots as part of her growth engine to engage customers differently than just purely email
Read more into Gretta - she's very impressive!