20 Best Sales Tips & Strategies To Close More Deals (2022)


B2B sales are fast-growing, competitive, and complex. Many businesses' primary goals are to increase their online sales.  It is challenging to develop a new product and find the right people to buy it. Your sales and marketing team might have confusion on the most reliable way to reach the right buyers. You can accomplish this by implementing the best sales strategy to achieve greater results. 


In this article, we shall look into the 20 best sales tips,  strategies, approaches, tips, and techniques that your marketing and salespeople make use to get in touch with your new potential leads to closing sales. The world is changing rapidly, and new techniques are always stepping into the picture.


What Is a Sales Strategy?

A sales strategy is a set of tactics designed to achieve specific goals. It includes everything from identifying target accounts to defining how you will go after them.


It might include things like:


• Developing a marketing plan

• Creating a sales playbook

• Determining how much budget is allocated.

• Defining the ideal customer profile

• Identifying the right positioning statement

• Choosing the right messaging tone

• Deciding whether to use direct or indirect channels


Sales strategy is a documented plan for positioning and selling your product or service to qualified buyers in the most effective way possible. It should differ from other companies. 


It provides a clear objective and guidance for your sales. The sales strategies comprise the buyer persona, KPIs, specific sales methodology, team structure, and much more. The sales strategy helps reach your sales goals and have your sales expert and marketing team on the same page. The effective sales strategy will need to focus on customer-centricity.

Best Sales Tips & Strategies To Close More Deals In 2022

Sales Tips & Strategies To Close

If you are an entrepreneur or a business owner who wants to grow your company, then you know that marketing is key. But what are the best ways to market? How can you get people to notice you? What will make them want to buy with you?

These questions are important because they help you determine which marketing strategy works for you. Following effective sales strategies and tips will help you gain more customers, achieve the desired sales conversion, and ultimately grow your brand. We shall dive deeper into the 20 best strategies and tips for your business to close more deals. 

1. Understand Your Buyer Personas

Before we dive into the specifics, let's begin with the basics. You need to understand your buyer personas before you begin developing your sales strategy.

Your buyer persona is a snapshot of the type of people you want to sell to. It includes demographic data such as age, gender, industry, job title, size of business, and geographic location. In addition, it provides insight into how they think, feel, and act.

2. Develop a sales strategy based on real data

Your sales strategy shouldn't be driven by gut instinct or guesswork. Instead, it should be informed by hard data collected through surveys, interviews, and other methods.


This data will give you insight into how buyers think about your product or services in the buying process and how they make buying decisions. Where the customers look for solutions and what types of content they prefer. This knowledge will allow you to craft perfect personalized messages that resonate with your buyers.


3. Benefits Come First On Sales Pitches

Some of the sales pitches focus on the product features and others, but while creating a sales pitch, emails prioritize your product or service's main benefits and step back on your other features. 

In your sales cold email, give a view to the potential targeted customer how your product or services make the user's life easies. Avoid sales pitches in your email context and highlight your product or service benefits. The email receivers can resonate with the offering and understand how the product/services will benefit them. 

These sales pitches will convince the potential buyer and move the receiver to take action (Buy Product). What you’re selling must be clearly understood before diving into the specifics.

4. Do Research & Understand Your Potential Prospects

There are a lot of ways to make your business stand out from the competition. One of the great tips are 


  1. Understand what your product/services make it different and special.
  2. Research how people can benefit by using your product's unique features.
  3. Your business needs to focus on how your product or service offerings solve customer problems.


This strategy will enable your maker to connect directly to the potential buyers on the first reach out. If you have a clear understanding of your customers' problems, your business can easily offer a solution that will help them out. 


Researching before the email outreach will help the sales and marketing team understand the client's problem and easily answer how your product or service offerings will be a great solution to their problems. Once your business learns about your potential buyers, your sales reps can start creating a personalized email to begin the conversion with the potential buyer and take it further in the sales cycle.

5. Pick the Right Target Client

Marketing campaigns are tricky because it is hard to find the targeted customer who will eventually become loyal customers. Only a smaller percentage of the prospects or leads will turn into your buyers, but by predetermining an audience, you can put your finite marketing resources to better use without wasting time and energy on people who are not interested in your product or service offerings. 


Many marketers do a larger outreach to get prospects and then narrow their search down from there. But this sales technique is ineffective for many reasons.


  • Only 15% (on average) ever convert into buyers, which means that 85% must be contacted just once each if we're going after 100%. 
  • The process is time-consuming. It also increases your risk factor because many leads don't buy right away. 
  • So your business might invest more resources that are necessary and waste money when someone doesn’t respond. 
  • It will be a waste of your time and the cost. 


Instead, predetermining your targeted customer before your email marketing campaign and reaching them out will increase your sales and boost your conversion rate. This helps your business to invest in the finite marketing resources to better use.


6. Begin with Specific Goals

Once you identify the potential targeted customer, your business needs to define your goals and have a specific object as possible. Setting sales goals will make you focused and guide the sales team in the right direction on each step.  


For example, a short-term sales goal needs to be X number of deals closed every quarter.  The goal needs to be achievable with clear deadlines and reliability. Setting a specific goal will help the business evaluate each step taken towards achieving the outcome of the targeted sale.


Having clearer sales & campaign goals will make it easier to stay focused and guide you in a positive direction. Setting up a time frame can help to track your sales progress. Making your goal measurable will help you to identify if your sales activities are successful or not.


7. Try To Target Small Markets

Targeting a wide net of the audience with your marketing is not always the best idea. Your sales and marketing team will quickly be overwhelmed and give up on reaching your goal. 


It is always good to narrow your email list or mailing list for the campaign and start focusing on the specific industry, location, business size, and much more. Once you find your perfect niche and buyer persona, it will energize all of the work into finding success in your targeted niches market.


8. Develop a Compelling Value Proposition in Your Messaging

Most people struggle with the root challenges of daily life. They just don't know what is holding them back or solutions for their problems. Most buyers won’t recognize your brand unless they find any value from your offering, and it's extraordinary than the competitors. 


Therefore, you need to create a powerful and persuasive message that moves them closer to successful sales. Instead of talking about what your product/service does and why it's better, create a buying vision. This powerful value proposition will uncover previously unconsidered needs for your prospect. Drive the urgency with stories & insights by making them think they can accomplish their goals in ways they never imagined before.


Instead of discussing all the great reasons why your product/service is the best. Show your potential buyer how your product or services will solve a problem that prospects are suffering from for a longer time.


9. Narrate a Compelling & Memorable Story

When your sales expert or marketing team connects with the potential buyers, they will mainly focus on the offerings and facts. But the prospects can resonate with the information, and they won't remember your brand if you can't memorably connect with your customers.


Tell the successful client stories and testimonials will help the prospects resonate with their problem and picturize how your product will resolve their problems. Create compelling stories, and the memorable stories make the sales conversation ahead. This will make your brand memorable and improve your client relationship. 


10. Don’t Ignore the Customer Feedback

It's important to listen and take action when customers voice their opinions about the products. This will help you maintain a healthy relationship with them, which leads to more sales for your business.


Company success depends on the feedback from customers. Pay attention to what they're saying and take action when necessary. 


  • Understand what your customer likes? 
  • What improvement or change at all needs? 


If you can't resolve the issue or errors right away, be prominent and get back to them about the solution over time this will show the concern you have with your customer, and don’t ignore it. 


Ignoring could make the customer more frustrated. If things are delayed, instantly connecting with the prospect and updating the status will connect with your brand and improve customer relationships. Pay close interest while gathering customer feedback and be flexible enough with the customer. 


11. Use Right Tools and Software

Engage your potential buyer with email automation tools. Marketing automation is an essential tool today. Building a cold email strategy can give you a detailed map of customer behavior, which will help you with the lead nurturing process and save you valuable time. The sales professional and marketers can now be free of tedious tasks such as sending out follow-ups or calling prospective customers who've unsubscribed from emails without any explanation at all.


Smartwriter AI enables you to automate cold email campaigns, and it offers integration options for the tools like Mailshake, Lemlist, Smartlead, Reply, and Hubspot. You can begin sending highly personalized emails, scrap unlimited Linkedin profiles, email verification, and merge your contacts list with the email marketing software or sales automation tool. Smartwriter monitors the email campaign results.


Your business can improve the email deliverability rates with Smartwriter AI, and the tool offers accuracy to 95% on the email address. This will reduce the hard bounces on your cold email marketings. Check out our quick demo, and now the Smartwriter Chrome Extension is also available. 


And also, CRM software (Customer relationship management) enables you to track, nurture leads, get prospective customers' information, and more.  It will enable you to track your entire sales process in one place so that they don't get lost in their pipeline of leads and provide an excellent opportunity for future contact. 


12. Do Regular Follow Up

The most common mistake in sales is failing to follow up after initial contact. If your outreach efforts aren’t improving results, it may be time to change your strategy and sales technique. The best way to get new customers and make sales is through follow-ups. If 80% of non-routine prospects buy after being contacted only after 5 follow-ups email.


Research says that five follow-up email sequences on average will yield successful conversions, with most buyers. If your business hasn’t received any reply from the prospect after your first outreach, the most important strategy is setting up follow-up email sequences. 


It’s not enough to send a follow-up email after you receive one. You should set up the right strategy that pays attention to all important aspects and defines how many follow-ups will be sent, at what frequency they should go out on any given day of week or month, depending on what works best for your business needs.


13. Be Persistent

Getting in touch with potential clients takes persistence and patience. If you've been trying for weeks or months without any success, it may be time to rethink your approach.


Try to find ways to build relationships with your contacts. For instance, ask for feedback from your current customers and see if there are any other issues they would like to discuss.


14. Offer Free Trials & Product Demos 

You can use product demos and free trials to show the value of your product. For instance, if your business is selling software or any complex product or service. Giving a presentation or demo could help put customers more at ease when buying from someone they don't know yet.


It also works well if there are already so many competitors in an industry that any new entry would have difficulty competing against established brands on price points alone - but your innovative offering provides added features not found elsewhere, which allow it to stand out among all others despite initial unfamiliarity with them. Offering product demos and a free trial will help your brand to stand out in the competitive market. 


15. Don’t Forget Your Existing Customers

Gaining new ones is always often more expensive than retaining your existing ones. The cost of acquiring or gaining a new customer for the business is five times greater than retaining the existing customer. Once your business establishes a connection with that targeted person or company, you need to do lead nurturing by providing them value over time to grow them stronger loyal customers. 


You improve sales by building trust, empowering them with convenience, and keeping open lines of communication. You should also provide personalization for your customers to be confident that they're getting a great product from you.

16. Reach the Inbound Leads Within 24 Hrs

In the inbound sales, the prospects will actively seek out solutions. 35-50% of prospects will go straight for a first responder (Seller) who answers the first. This means, to close a deal with the prospect you need to be faster than your competitor. 


Being first and contacting them before others contact the customer will give a feel to the customer that they are more valued, which helps during the sales negotiation process for business or product. It's important not just at the initial stages but throughout our relationship-building efforts.


17. Ask for Referrals / Referral Programs

Do you know the referral programs will have a strong impact on the potential buyer's decision-making process? Statistics say that 92% of buyers trust the referrals that are received from the people they know. 


Referral programs are another way businesses earn loyalty from existing clients while attracting new ones through word-of-mouth advertising all at once. Have your email tone professional and friendly tone change people and make them think more about your product/services than the existing one.


Your existing customers are a great source of referrals because they already have an established relationship with the business. Make sure that your salespeople get referral shares from every sale closer through the referral program. 


18. Cross-Sell & Upsell Over Existing Customers

The research study shows that 80% of your future business profits will come from 20% of your existing clients. When you truly delight your customers, they'll be open to more on your product and services of what only you have on offer.


If you want to be successful in your marketing, it is important that your company stays on top of trends and offers new products at every opportunity. A good idea would be keeping them up-to-date with what's going around so they can sell or cross-sell whichever product will best suit their needs.


19. Employ Cold Lead Nurture 

Cold lead nurturing is a crucial phase of the  b2b sales process. If a potential customer is not interested in your product/service, start nurturing them by sending your newsletters about product updates, key features, how your offering solves their problems, client success stories, blogs, etc. Instead of allowing them to go on cold sales email pitches.


If you have the right products or services, your brand will be at the top of their minds when they're looking for something. And that may allow you to sell them more. B2B sales prospecting is the most vital part of the sales cycle. 


20. Qualifying Your  B2B Leads

To start the b2b sales process, you need to identify your ideal customer and their problems. Find the pain points they experience and the solutions they seek. You need to identify your ideal b2b prospects. To find this, you need to figure out where they hang out online. That means researching social media platforms such as Facebook, Twitter, LinkedIn, Instagram, etc.


If you find potential leads on these platforms will enable you to reach the decision-makers directly. Once you land the prospect, you need to identify which stage they're at in the buying cycle and then dive deeper into the sales process. Nurture prospects will allow you to get to know your leads and build rapport and trust with them.


However, one thing remains true across all forms of lead generation: You need to generate leads. Quality leads are generated when your business provides value to its potential customers. The next step on the nurture prospects is to make them ready to buy. This means that you should focus on building relationships with those leads that are most likely to convert.


You can do B2B leads qualifying process by asking questions like What’s their biggest challenge right now? What would they love to see solved? What pain point are they trying to solve?

These questions are designed to give you insight into your prospect challenges and what they expect from the brands. 

Final Thoughts


B2B sales are a complicated process that involves selling products and services to other businesses rather than directly reaching out. This type of transaction usually has higher-order values with longer cycles than B2C transactions, making them time-consuming. 


These sales strategies and tips can help you find success in your B2B sales. These techniques might be useful for any kind of company irrespective of its size and industry niche. These strategies can also help you increase your marketers and sales rep effectiveness and performance and make them better at their job. These best ways will enable anyone to become better at closing sales deals. Interacting with your potential buyers regularly through effective cold calling and cold emailing will improve the customer experience and boost conversion. 

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