42 Proven Ways To Master The Follow Up With Customers To Close Deals

Emails can give your business the most powerful marketing ROIs.  You will not receive the response on the first email for any business to achieve a positive response from the targeted audience. Your business probably needs to send at least one or more follow-up emails to get a positive response to your sales pitch.

Yesware research found 91% of emails opened a day after sent, and 90% of emails get replies within one day after the receiver opened them. If your business doesn't have received a response within a day or two, then it's time to begin your follow-up emails. 

You can achieve the complete view for your sales only through sending sufficient right sorts of follow-up emails. An effective marketing follow-up email will have a high ROI. This article shall look into the 42 Proven Ways To Master The Follow Up With Customers To Close Deals.  This will help your business to master this basic form of the following content quickly. According to the Iko system study, the first email receives an 18% response rate, the fourth email sequence has 13%, and the 6th email follow-up has a massive response rate of 27%.

What Is an Email Sequence?

The art of successful email marketing depends on its follow-up sequence. Email sequences are powerful. One email can produce hundreds of sales, while one email can cause no sales. Our goal is to transform every visitor into a customer. That’s why you should always have a plan. That plan should include the content and type of emails you send to your contacts at different stages of your relationship.

While creating an email sequence, you need to have a clear idea of the goal you are trying to achieve and provide clear directions to accomplish that goal. When sending a series of emails, it is important to start with the one that provides information.

An email sequence is a process of sending a series of emails automatically to a particular segment of individuals on the email list, and the email sequences can have two types: time-based or trigger-based.

Suppose the email sequence is trigger-based. Then the email is sent based on the following action. 

  • Purchase a product/service
  • User browsing behavior
  • Shopping cart 
  • Subscriber lists 

A time-based email sequence is also known as the email autoresponder. the email is sent at the proposed time intervals, such as 

  • After 30 days of purchase
  • On the subscription anniversary
  • Immediately after opt-in

The time-based email sequence has to be set, and the email sequences will work for you automatically.  This kind of email sequence will make the customer more engaging with your brand and enable the customer to recommend your brand. 

The most common kind of email sequences are Onboarding email follow-ups, Welcoming email sequences, Abandon cart emails, Re-engaging customer emails, and Repeat consumer emails. These email sequences will help your business to improve your revenue. 

How to Write a Follow-Up Email That Gets Results

Nail Your Subject Line

The email subscribers averagely receive nearly 416 commercial messages/ per month. If your cold marketing email has to be noticed by the receiver, you need to have a clear subject line to induce the receiver to click and open your emails. 

Your business needs to compose excellent email subject lines if you need to increase customer response. Here is the tip you need to have in mind while crafting the subject line for emails. 

  • Make the subject line short & exciting.
  • Analyze your competitor 
  • Make the subject line personalized 
  • Avoid long subject lines 

To create a compelling and personalized subject line, you can check out the converting subject line feature on the Smartwriter AI tool and draft the subject line that takes your email in the right direction. 

Immediately Get To The Point

It’s essential to know the format of the email content. Avoid long emails for the sales pitches. No one wants to read a large piece of content. Your email message has to be short and crips to the point. 

Suppose you feel that writing personalized and catchy email intro and email outreach content is too time consuming, Smartwriter’s there for you. You can generate copies of personalized icebreakers and email templates for each lead. This AI-generated content provides the feeling that you don't know about the business before reaching the receiver. This would increase your chances of the responses. 

Focus on the Pain and Provide Instant Benefit 

Your targeted prospects may have some pain points; give them a brief on how your product or service will be the solution to their issues. And provide a reminder through follow-up emails and give the best solution to solve the pain through the products /services you offer. 

The solution can be in any form. You even can share a valuable article, report, e-book, case study, etc. You can also share how other businesses benefited from your products/ Even you can offer free consultations or discounts.  

Avoid providing too much information or irrelevant content. You have to share the main point to their problems and have to offer immediate values to that. 

Provide a Clear Next Step

After all your effort and hard work, your email has to get noticed by the receiver, and the next step is to reach you for sales. So the next step has to be clear and have to take your email to make receiver action to become your brand customer. Create your call-to-action (CTA) simple and clear so that the targeted audience can find and reach you. It is a very crucial part of email marketing.

Do Continuous follow ups

The automated email solutions will trigger the subsequent follow-ups and even share the reminders. Stay connected with your target audience through social media, Linkedin, and even follow on Twitter. This will help your business to find the topic that you can discuss in future emails with your targeted people. 

42 Proven Ways To Master The Follow Up With Customers To Close Deals

Proactive client follow-up is key to providing your customers with a feeling of delight and a positive experience of your product or service. These strategies will guide your sales follow-up (Email follow-ups after-sales meeting or after purchase). One of the best ways to do follow up with modern business messages. 

1. Following After the Initial Meeting

You’ve probably undergone the situation if you're a salesperson. After leaving sales deals on the customer's table. 99% of salespeople put in the time, deliver great work, and then wait for the customer response.

After meeting the prospects, completing the sales pitch, and feeling the deal is initiated, your business has to hear back from the customer within three days of the initial meetings. 

Your business has to send a touch base or gentle reminder emails to the prospects. The key of this email follow-up is to move the prospects towards the conversation, and the business has to concentrate more on what the customer's response is. 

2. Send Thank You Message

Example: Welcome To SmartWriter! Here's a video gift for you

It is the most common way of sending follow-up after-sales. It is a way for businesses to contact the customer and express their anticipation of the future.  For instance, if you have a premium customer, you can also include the contact details on the emails, such as email address, number to reach over a call/emails if they have any roadblock and any queries. 

3. Check-in or onboard your clients

It’s an excellent strategy to have a call with your customer after a week or two after the sale. It would be like how happy the customer is about the purchase and discovering how everything is going with the product/ service. How happy the user is with the product or service that we offered. It would be kind of customer feedback and avoid overdoing it. It would be an opportunity to check with the customer about their queries or further requirements at the early stage. Try to avoid the sales at this stage and listen to the voice of the customer. 

4. Send Guidelines to Your Customer

If you are a small business, it is challenging to train every customer with their queries. Sometimes you will have the solution for the user question where others don't know much about them. In such a case, every time you are a business owner, you can't call the client and explain or respond to all the client's emails for specific queries. 

You can anticipate your customer question and come up with step- by-step instructions and answers and share as follow-ups and share your customer with regular tips on the product, new features, demo on the usage, and more. 

Send follow-up emails that help your customers to get started with your products. Begin with an onboarding and welcome message. Your email content has to be available to the customer from day one of purchase or sign up.

5. Notify Customers About New Features

Source: https://www.smartwriter.ai/

Actively give support to the customer and help your client get the most out of your product and service. You can engage and retain your existing customers through your periodic updates about your products, and you can share the new features before your customers request them. It is a great way to satisfy your customers and improve the user experiences.

6. Provide Success Badges 

These are suitable for some of the products and services that end with accomplishment to satisfactory factors. For instance, let's take tax software as an example. After filing your tax, you will receive an after-tax accomplishment submission successfully. 

It defines a success metric for your clients and rewards them for their interaction with your brand. Both business and customers must be clear on when they achieve success with the product or application. 

It provides space for client and business relationships. It makes the customer live easily after purchasing your product. 

7. Get The Conversation Open

Before communicating with your customer, request a person to further the conversation from the brand, then share valuable information, guidance, and recommendation based on their necessities and interests. 

Businesses can focus on the highly relevant information contents to their clients in educational webinars, articles, e-books, guides, and more. This phase of emails will create trust about your brand with your customers. 

8. Cultivate the next sale with the customer

Many businesses imagine that the communication with the existing clients will be a waste of time, and they have already made the purchase. Still, in reality, they are the future sales for your business, and it would be a chance to convert the customer more loyal to your brand and make them purchase again and again. You can achieve this through only customer satisfaction and regular connection with the customer to understand their needs better. And getting clients valuable information on the product/service improvements. Your business can offer some complementary products at this step, or you can provide free trial access or unlock the upgrade feature for a limited time to experience. It will help your client to move from the basic plan to the following plans. 

For instance, let's take an email provider software. Suppose the client is on the basic plan. In that case, you can access the popular or pro plans for a certain number of days to experience the add-on features in real-time on your tool and create interest among the customers. It would be a chance for your business to make your next sales with the existing customer.  

9. Referral Programs 


Satisfied and happy customers always refer to other people. Recommendations of your brand from your existing client, who uses your product or service, create more trust and credibility for your business. Happy customers perform as better advocates for your brand than the self-promotion of the brands. Their word of mouth and testimonials will be more powerful than advertisements. It will create more trust and drive your targeted audience with the sales with confidence in your brand. 

The referral is the most crucial part of sales and marketing strategy. The customer will be willing to refer because they also know the importance of the referral and how it would be valuable to others. You can also perform referral programs for your brand. 

10. Turn Your Website into a Marketing Channel 

To improve and increase your online leads, you need to convert them into sales; then your business requires to gain trust among your website visitors. 

Your business needs to welcome your visitors uniquely. For example, if you are an E-commerce site, once the user enters your website, give them a personalized shopping experience.

Let them know why to provide their name and email.  Once receiving the client information, you can offer a personalized buyer journey, and you can direct them through the page on the website.  

11. Build a Compelling Next Step for the Clients 

With the help of AI software, you can provide a personalized and customer experience for your customers based on their online behaviors. For example, if your visitor looks for a wide range of options, the AI software offers some assessment or an interactive question that helps narrow down their needs and understand their choice. 

With the help of AI technology, you can find the customer who views the same products or information. Then you provide a way for the visitors to schedule an online appointment or a form to fill out for further assistance. 


12. Engage your prospects with video 

You can quickly draw your customer's attention through customized videos through the business website or email follow-ups, for example, by providing a video tour about the product or any feature update announcement and more. The video will help your business to drive traffic to your site and increase interest among your customers. 

13. Promotional Offers to Draw New Customers

Attract new customers to the business through the promotional offer. It is one of the best methods to drive new clients for the brand. In the organic and paid promotional content, you can induce the promotional offer you provide for first-time buyers to pull the new customer base into your business. 

Your business can do an upselling opportunity by providing free gifts after purchase. Promotional offers create excitement and urgency among the customers, and that improves your sales. Here is the best example of the promotional offer by LARQ on social media platforms. 

14. Strengthen Customer Loyalty


The study suggests that 94% of customers would rather receive a discount or promotional item than a loyalty reward. With these kinds of exciting perks from your store, you’ll build customer loyalty. By making your customers feel appreciated, you will earn their repeat business.

While you provide offers and discounts for your customer base, it will increase value and excitement. Sharing promo codes for the customers through emails can inmove sales. The customers can enter those promo codes at the shopping cart, or the checkout points are the best way to retain the customers. In addition, you can create exclusive promo or coupon codes for your email subscribers in the next email marketing campaigns. 

The customer is always right?” Well, in today’s Gig Economy, it’s “The customer is always valued”. That means that the customer has to see that you’re going out of your way to keep them happy. One of the best ways to do that is by offering exclusive discounts to your repeat customers who made you who you are.

15. Hyper-Personalization On Email Marketing

Email marketing remains most effective in reaching customers' reach on a large scale in digital marketing technology. According to the statistics, the number of global email users reached 3.8 billion in  2018. And they predict it may increase by more than 4.4 billion in 2023.

Hyper-personalization email marketing helps you to target your audience in more powerful ways.  It provides better results than personalized email marketing. 

This hyper-personalization generates a more significant impact on the client experience, which can eventually drive sales and help your businesses succeed in business goals. In addition, these hyper-personalized emails attract and hook customers through the benefits they receive from the product or service that you offer. 

Wouldn’t you love it if you could open an email and it showed you the exact product that you’re interested in buying? This kind of marketing could be a win-win for both you and the customer. So start your hyper-personalized email marketing and get benefited. 

16. Text-Only Emails

The next trend in email marketing in 2021 is text-only emails. So you can expect a lot more text-only emails. However, it doesn't mean that your sales email should not need gif images or personalized images due to hyper-personalization trends and text-only emails. 

Text-only emails have gotten a bad rap for some time. They’ve been blamed for low open rates, ugly designs, and abandonment by an increasingly mobile population. But, as the mobile revolution reaches saturation, business professionals are slowing down and, quite honestly, getting tired of all the flash and complex design.

A text-only email lets you cut through the clutter, grab the reader’s attention as if you’ve called them on the phone, and eagerly anticipate your next message without the expectation of a flashy design.

Sending a text-only email with more personalization to your subscribers has a maximum impact. Even if you’re not a “personal” blogger, you can still send people personalized emails. Your subscribers will know you’re talking to each of them, not sending a catch-all email to everyone.

17. Offer Combo Or Bundled Discount

Bundle and Kits are the most preferred promotional strategies for business. In this type of promotion, the company can increase the number of items for sales. It will be an upsell opportunity for the brand. Products in bundles and kits enable the total number of things on sale. 

This also increases your business average order value. If your brand has wide price ranges, it would be the best choice for you to provide offers, and it induces the customer to make purchasing the items together even though there are higher-value products. 

Suppose your product doesn't sell independently. Instead, the combo or the bundle offer with the best-selling products will increase the sales. For example, “buy one, get one free” is a common marketing ploy. But how does this tactic work? The idea is simple: customers love getting something for free, especially if it’s bigger and better than the original product. For example, paying $25 for a $20 item can be viewed as a rip-off, but paying $10 for a $20 item and getting a free $10 item in the bargain can be viewed as a deal.

They are typically offering an “all-in-one” product or bundled discount. The key to this strategy is to showcase the convenience of getting multiple products packaged together and maybe even include a few extras for good measure.

18. Provide Some Prepayment deals or Offers

Offen, you may notice these kinds of offers on the booking hotels. The hotels would offer prepayment discounts if they made payments before they say. These kinds of deals are implemented for expensive products such as clothing, furniture, jewelry: diamond rings, and more. It is the best solution for B2B business. 

Pre-pay discounts are an excellent way to shop for the best deal online. By providing a discount for paying for the entire item at once, stores like Wayfair, West Elm, and Zappos can offer shoppers a discount for their products. It’s estimated that more than $800 billion is paid on credit for retail purchases alone.

19. Seasonal Deals Or Event Sales 

The most excellent example of this kind of sale is the cyber weekend deals. In addition, annual sales, seasonal, birthdays, and Christmas sales are great opportunities for the business to celebrate and make sales. 

Offer an anniversary discount to your product user one day sale with some exciting offers and discounts. It would be a great way for businesses to promote business success with customers with a one-day annual sale with exciting deals and offers.

20. Offer Free shipping 


It’s no surprise that many ecommerce companies have adopted free shipping as their primary marketing strategy. A recent study showed that a staggering 95% of online shoppers had shopped online at free shipping ecommerce websites.

Large and small brands alike have recognized the powerful effect free shipping offers and use it in one way or another to sell their products. No one in the business will deny the concept of free shipping. It is the most popular topic today. In addition, Amazon offers free shipping benefits for their Amazon Prime members.

The short time of product delivery or shipping is more popular among the customers. And consumers prefer the quick delivery of their product, and they aren't willing to wait longer to ship the goods they order. 

We suggest researching your customers and how they value free shipping. For instance, identify whether the customer is willing to spend 100$ or 50$ to receive the free shipping option from your brand. This reach will help you implement the free shipping option for your business and advertise your promotional strategy.

Most eCommerce companies offer free shipping as a way to get customers on board. This is one of the successful tactics for generating sales. Unfortunately, some eCommerce companies fail in offering free shipping to their customers without increasing cart abandonments.

21. Buy One & Get One Free Offers

Buy one get one free offer is an excellent strategy for increasing cross-sales. You can even provide this offer for the same products, such as buying one t-shirt and getting one free. Complementary goods: two products are complementary if the consumption of one good increases the demand for the other good.

Apple is the world's most valuable company, but it didn’t get there overnight. It started with one product until Steve Jobs found a second product to fit that market. Then, it started selling computers to complement Apple’s already famous music player iPod. Apple has since made Fortune’s Global 500 thirty times. In 2017, Apple generated $229 billion in revenue.

22. Abandoned Cart Offers

Many e-commerce businesses look for ways to reduce the abandoned carts. To minimize the abandoned carts, grant offers to the abandoned cart customers through emails. According to the reach study of Baymard Institute in 2019, the average cart abandonment rate is 69.57 percent. The checkout abandonment rates differ based on the product you sell, industry, and more. 

To lower the shopping cart abandonment rate by providing transparency on the cost of products, give a clear sign for the checkouts, include the thumbnail till checkout can reduce the rate and help to provide a seamless shopping experience to your customers.

23. Do Following up After a Demo

The people who are interested in your product or service will request a product demo. In addition, they are interested in investing their time in learning about your product or services.  

These are prospects who may have a serious interest in your product and are curious enough to invest their time to learn more about how you can help them. Unfortunately, the follow-up email you send does not provide an urgent feel to the customer to sign up for the product. After the demo, the follow-up email has to outline the next action course clearly. 

You have to ensure the process is transparent and have doubts about the discussion on the demo sessions. Follow up email would allow the business to address the concern and clear the prospect's queries. This will create a smoother sales process, and the follow-up email has to be a conversational, gentle reminder.

24. Email Newsletter About the Company Updates



The company updates are a great way to follow up with your existing customers. The follow-up can be any form, either a video, newsletters, and more. The follow-up up content has only focused on 30% of your business, and the remaining 70% has to be helpful content for the customer. Video promotion can be now and then (milestones of the company), new updates, tutorials, and more.  The newsletter is one of the most effective ways to reach your audience and get them to take the next step.

25. Create Interactive Emails 

Accelerated Mobile Pages (AMP) is excellent for an interactive email for business. Using AMP, you can combine interactive content with marketing emails directly. For example, with this kind of interactive element, you can show different new products to the customers in the carousel and provide shopping options through emails. 

Instead of the long text content. The subscriber can view the products and shop right away from the newsletter that you share. It will increase the chances of the subscribers to complete the action (sale). 

Just as the email marketing industry innovates with interactive content, AMP is the next big thing for interactive emails. AMP emails are the email marketer to insert interactive elements such as purchase buttons,  confirmation, carousels, accordions, and more in emails.  Readers don't have to open a new tab or window to make an action, such as visiting the site to make a purchase, etc., and email readers can do the actions through the emails opt-in. 

Of course, animation and interactive emails have been around for a while, and it’s even becoming more commonplace now to see them in marketing emails, but a “pure” AMP email is something else entirely.

 In an increasingly transactional world, it's essential to make your content as interactive as possible. The AMP project being spearheaded by Google will let content creators create interactive content right inside of emails.

26.  Provide Definite Guide For Subscribers 

You can provide step-by-step guidance on how to use your products. You can give them in the form of newsletters such as a definitive guide. 

For example, if you are a mobile app development company, you can share a step-by-step guide or a step-by-step video tutorial about UX design.

If you are a fashion website, you can share 10 different ways to wear and pose like a Model with some photo samples. You can also focus on the prospect's pain point and demonstrate how the product and services will resolve them. Sharing the how-to guides and tutorials with your subscribers is a great way to follow up. It would be informative to your customer, and they will be willing to receive tour newsletters. 

27. Sharing Latest Blog Posts 

The basics of blogging are that we need to get more followers. Sharing articles on social media will interact and traffic to attract more audiences. At the same time, sharing your latest blog on the emails if we want more traffic and followers. Indeed, newsletters have already become one of the most effective means to collect email. It is one of the easiest ways to manage email.

If your blog post wants more organic traffic and views, then start to share your latest blog on the newsletters as an email. Instead of waiting for your blog audience to read by themself, you can excite your blog audience with email, drive traffic to the site, and provide the share option on other social media platforms. Encourage your subscribers to share your blog post with simple share buttons on your email newsletters.

28. Create Some Roundups Blog Articles For Newsletter 

You learned that creating blog content will help you grow your readership and build trust. Then, you learned how to use influencers to generate traffic to your blog. Now, it’s time to continue growing your readership by sharing your blog posts in other places.

Are you looking for new ways to share your company’s blog posts? Most bloggers submit their latest blog posts one at a time to their social media accounts or write about individual posts on their websites. However, there’s another way you can effectively share your content: blog post roundups.

Apart from sharing regular blog posts with your subscribers, you can also focus on the roundup articles for your websites on a monthly or weekly basis. Through the roundup articles, you can provide the readers with the best blog post to read. It will take less time than publishing a regular blog post, and It will help the reader gain more knowledge from the top blogger's contents. In addition, it enables the readers to remain on your site for a long time and reduces bounce rates. 

Aside from sharing your latest blog posts one at a time, you can also create blog post-round-ups. The round-up article is the best all the time, and it will pull the best bloggers to a specific topic and can easily engage your readers. You can also introduce some of the older blog posts to your new email subscribers. 

29. Share Business YouTube Videos As Newsletter


Suppose your business has a separate youtube channel to promote your brands. Then you could start sharing your latest videos that are published on the youtube channels in email newsletters. 

Do you know videos are an excellent way to engage your prospects? According to the research email, their video has a 6% increase in open rates. 

It is not essential that your video has to play inside your emails. You can add URLs to send emails to your customers through email providers such as Gmail, outlooks, and more. To view or share the video doesn't require any technical stuff or software installations. 


You can provide a static image of your youtube with the play button on the top and link the images with the video. Then, once the subscribers click the play button, they can easily see the video. 

30. Announce About Your New Product


Before you plan to realize a new product or service, you can create curiosity among your target audience with a new product announcement. This type of email will help your audience to know more about your product before it releases. As they were existing customers and interest in your product or services. It would be helpful for their sales bookings. 

It will help to attract a customer base to your product. In addition, the email newsletter on new products will provide more information about your business's new product that is planned to release.  Email on a new product release creates a buzz and makes your subscribers purchase your product once it is released.

31. Refer Program for Friends & Family

Craft a friend program email to your loyal customers to recommend your product or service to friends and family. Your business will have new customers through referrals as they forward the emails to their contacts. In addition, your business can offer special discounts to the subscribers for the referrals. It is one of the best methods to grow your email lists. 

The customers can save money by referral programs by getting more people to know how fantastic your business is. One way to get more people to know about you is to offer a refer-a-friend discount. If someone signs up through a friend’s link, send them an email to ask, “How did you hear about us?” When someone says, “My dad told me about you,” ask them for their email address and send them a unique discount code for the next time they shop with you. By offering a refer-a-friend discount, you can incentivize your existing customers to spread the word about your business.

You were 

32. Share Customer Testimonials & User Case Studies

According to the social proof statistics data, 92% of the people trust and recommend the product or service, based on the information on testimonials and case studies. The testimonials and your business case are the social proof, While subscriber reads the success stories and the customer's satisfaction of your business. This will create trust and credibility and help your subscribers become customers. 

33. Showcase Through User-Generated Content

User-generated content is the social proof for your business. User-generated content can be any content, such as images or videos created by users. And are shared on online platforms or social media such as Facebook, Instagram, Youtube channels, etc. The user-generated content can be about your product or reviews, or others. Businesses can repost this user-generated content on their business feed. It can also be shared in the form of newsletters. User-generated content apps like Instagram and TikTok make it easy for brands to discover and reshare authentic user content, building trust and community.

User-generated content is great because it gives your customers a way to get involved with your business or product. It’s also beneficial for the business because it helps you avoid some of the technical aspects of content production. If your business wants to grow, finding ways to engage your customers and utilize their content is a great way to do it.

If you can find an online niche that revolves around content creation and sharing, you may find a viral marketing opportunity.

34. Anniversary Emails For Customers

Birthday emails are the most common anniversary emails. You can send the email with a wish from your brand. Send email on a particular day or a week or month. Birthday emails are an excellent way to show your customers that your business cares for them and create a customer that the brand remembers their special day.

The facts say that birthday emails generate  342 more revenue than promotional emails and get 481% conversion rates. 

For example, while sending customers a birthday email, your business can also share a reward or discount that begins on the consumer's birthday month so that your customer can redeem their rewards or discount anytime.

Suppose your business doesn't have the customer birthday data on the records. In that case, you can collect the data from the newsletter signup or at the welcome message mentioning that the customer will be receiving the birthday gifts to incentivize the client to share their information.  

Example: Your business can share an email that includes an exclusive birthday offer for 15 percent off

35. Connect with you customers On Linkedin and Twitter

Nearly every business has LinkedIn. It is the most powerful today and most effective B2B platform for sales professionals. 80% of the B2B leads are generated from social media platforms such as LinkedIn, Twitter, and others. It is a great place to know about the prospect's interest. 

These powerful platforms help you reach the decision-makers directly and get close with your prospects. You can easily connect with the targeted audience on Linkedin or Linkedin groups and engage them with your content, such as explaining and demonstrating how your product or service will be helpful to them and showing how your business understands their problems. It is a win-win situation for both the clients and the business. 

For sales professionals, the in-mail feature in the LinkedIn platform is handy. This feature helps you to reach the decision-makers directly, and a tool has come with a specific follow up feature for sales professionals to stay connected with their customer more efficiently.

B2B buyers are looking on LinkedIn for the content they need to move forward in their journey. 57% of people access Linkedin through mobile devices. Every week LinkedIn feeds 9 billion content impressions.

Researches reveal that 80% of B2B leads come from LinkedIn, and 94 percent of the B2B marketers utilized the platform to share content.

36. Trigger A Follow Up 

Many business sales adopt the email sequences or trigger email methods at different stages of the lead cycle. The followup email sequence applies to any business.

  • Your business can start with a thank you email address sales email initiation.
  • Send email follow-up in 24 hrs before the next action. 
  • In case if you are not receiving the acknowledgment from the prospects, make a follow-up with a call or SMS with the client and make the conformation and make the subsequent meeting (Based on the prospect's preference and availabilities) 

Suppose you can't connect with the client. Send a follow-up a day after the client missed the meeting and ask the client when you can reschedule an appointment.

37. Offer More Value In Each Follow-Ups

The follow-up you share with the prospect has not been self-centric and more about the product sales. The main object of your follow-up has to build trust among your targeted people. Therefore, the follow-up you perform has to be conversational, and the client has to look forward to communicating with you. 

You have to study your targeted clients closely and understand their current problems before discussing them. Then, you have to share the valuable information with the clients and explain why they need to be part of your brand. Through any platform, the followup has to benefit the customer and be a win-win for both.

38. Send Helpful Articles

Your business knowledge base has to be more helpful information that helps customers get the most out of your product. Suppose your customer is interested in some element of your product. Then begin to send articles that are informative to your customers. The information you share has to trigger the target audience and have to go through your product or browse the website further. 

A common sales technique offers a “solution packet,” which includes helpful information and advice along with your product. While a solution packet may be great for your business, the problem is that they still feel like marketing material. 

39. Mutual Connection Follow-Ups

Mutual connection follow-ups are an essential part of your sales process. You are networking with a friend of a friend. Nearly 47%  of the top sales professionals request referrals, and you have been introducing or networking with friends during events. The fact of networking and making connections is more important for any sales professionals. 

First impressions matter. You need to go to great lengths to present the best version of yourself possible. But have you stopped to think about how you make that first impression? When you are at a networking event, you introduce yourself to someone or get introduced to them. If this happens, you should always make a follow-up. It’s part of the unwritten rules of networking. 

Follow up with everyone you meet at the networking event by sending them a personalized email. Don’t hesitate to get their contact information to get connected. This can include their email, business card, or social media accounts (LinkedIn, for example). Ideally, you want to have as much information as possible about this person so that you can easily follow up with them in the future.

40. Adopt Upsell

The first step for upselling is to understand who your customers are. Then, you create a profile of their needs, and you find out what they’re missing. Then, you carefully bring these needs to your customers' attention, and you let them know they can use your products to remove them.

Upselling is the method of inspiring customers to buy a similar higher-end product. Whereas cross-selling is the process of making customers buy relevant or complementary items. Both Upselling and cross-selling are mutually beneficial if executed correctly. This methodology helps to maximize customers and increase revenue without the recurring cost of many marketing channels.

Have you noticed some of the supermarkets in your local area now have various brands of products grouped? The most prominent example of this is the Coca-Cola drinks aisle. They now have the Coca-Cola trademark, Coca-Cola Zero (to appeal to the diet Coke crowd), and even Coca-Cola Life (to appeal to those looking for a bit more natural flavor). This is an excellent example of up-selling, where they’re trying to get you to buy more than the one item you came into the shop for.

41. Emails on Major Life Events

Life event anniversary emails are one of the best ways to re-engage past customers and show them how your product has helped them.

Many businesses focus on event-based emails. For example, they celebrate the customer's life events such as wedding anniversaries, kid's birthdays, new mothers. Send automated emails for the customer event dates with bridal collection or focus on the email newsletter for new moms, etc. 

You can make life events based on the products you sell. For example, let's take the brand BarkBox. It celebrates pets’ birthdays by collecting the information when they adopt their pets and sending emails on their birthdays. Following this approach, you can enhance customer engagement by sending an email suggesting they can design a photo book for their pet in minutes on a recommended website. You can resonate with the same strategy based on the product you offer. 

42. Webinars 


During this lockdown duration, many people put themself for their betterment on webinars. As a result, Webinars have an enormous rise in popularity in 2020 and expect more growth in the upcoming years. 

All you need to do is discover the point or topics that interest your target audience and capitalize on them. For example, a webinar is an effective approach for generating leads to promote your product through your lectures to your targeted audience base. But it is not recommended to focus entirely on your product on the webinars. Instead, you can bring your product as a solution to a problem in the discussion. 

Based on the topic and audience, make your decision on the video lengths, live chats, Q&A, and platforms for webinars.

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