How to Start an Email That Gets Replies

In the business world, emails are the most popular mode of communication. Today, professionals get hundreds of emails every day, and you need to capture your recipients' interest. It would be best to write a brief and informative self-introduction to introduce the message to those who are likely busy professionals. Before outreach, ensure that your email campaign has understood your audience’s need and goal of the outreach. 

Cold email outreach can be a powerful lead generating and sales tool, but it can only work well for any business. If you're one of those who are in the early stage of business, then you need to rely on cold emails for your enterprise growth.

Email marketing is efficient at getting your message across to consumers. With Smartwriter email features, you can engage with your customers personally, making them feel like they're part of the process. 

From the perfect subject line and writing compelling copy, you can make sure every message gets opened, read, and responded to. But some basic rules of thumb can help make your emails more effective. Continue reading this article. We will learn to write emails that get a positive response and improve our conversion rate. 

What Is Email Marketing Business?

An email marketing business is a company that sends out emails to people who have opted in to receive them, usually to sell something. On average professional spends nearly 73% of their workday on their email. So email marketing is an efficient way to reach the right audience at the perfect time. 

Any business enterprise can increase its ROI and make it worth all those hours spent adopting the best email marketing strategy. As per the 2021 Legal Trends Report, When it comes to key interaction points like viewing and sharing documents, in-person communication (71%) again is the most preferred option among consumers. In this case, we also see strong preferences for several other options. Email (63%) is a top choice, indicating that more passive, asynchronous communications may also be ideal in many cases. 

Clio email marketing statistics

Why Starting Your Email Well Is Important

When someone opens your email, they are just looking for something valuable. Prospects are busy, so the first thing they see when opening your email must be something that will make them want to read on. If your subject line isn't enticing enough, they may not even bother opening your email.

The best way to make people open your email is to write a good subject line. The subject line should tell them clearly what benefit they will get by reading this email. For example: If you’re writing to someone who has just been promoted or is about to be given a new role, the first thing they read must be something positive. Your email first line needs to show them how you care enough and grab their attention. 

In cold emailing, make sure that you introduce yourself to them and craft the email messages that are more likely to engage with your message.  Emails are the most effective method to connect with potential customers, like cold calling. Treating each email is an opportunity to build a relationship with the targeted audience and develop mutual benefits.

Writing a great email beginning will give a positive first impression on your email receivers. This will encourage the receiver to read your entire email message and take the required actions. 

How To Start An Email

First impressions matter in business. Your emails will be read by people who have never met you before, so they must get off on the right foot. Here are some tips for writing effective emailing best practices that need to be considered while crafting your email beginnings. 

1. Write from the Heart

You want to connect with your readers. The best way to achieve this is by showing them that you care about their needs and concerns. When you want to begin your high-performing email, think about what you would say if you were speaking face- face to face. The messages have to be in a friendly and conversational tone. 

2. Spell the Name Accurately

Always make sure you spell the names of the recipient correctly. It can make them feel offended if you don't even take the time to learn their name. They’re unlikely to trust that you're paying attention to other important details. To make sure that your entire email is read, take care to spell the recipient's name correctly. Do a bit of reach and ensure you have the right receiver name. 

3. Know Your Audience

Make your communication professional. Always try to create trail-made or personalized content on your subject, email intro, and message. 

Best Ways to Start Your Emails

Getting someone to open your email is challenging. Making the email recipient read and respond more important.  You can achieve this by creating a tailor-made email intro based on the target audience.

The email opening that you choose matches your email marketing goal and your potential client. Have your email opening short, concise, and to the point.  The email opening or intro has to outline your entire email before the reader jumps into the email message. 

Your business can automate the processes and ensure you send relevant emails with relevant content using the email marketing software. Smartwriter email content feature helps your marketer to create a compelling, personalized email subject line and email intro that will improve your response rate.

Smartwriter Intro Lines

Alternative Email Openers Better Than "Happy Monday"

Starting an email seems like no big deal, but the words you choose can have a massive impact on how it's received. In this guide, we'll show you some examples of how starting greetings and opening with a great first impression will help set up expectations for what is coming next in your message or email communication.

Ways to Start a Formal Email

  1. I hope this email finds you well
  2. Good morning/afternoon/evening
  3. How are you?
  4. I’m emailing you to…
  5. It’s my pleasure to inform you…

How to Begin on a Follow-Up Email

  1. Just checking in…
  2. I wanted to follow up with you.
  3. I want to get back to you on…
  4. Are you still interested?
  5. Have you had a chance to look at my last email?

Personal Ways and Funny Greetings to Start an Email

  1. Yep, it’s me again.
  2. Don’t worry, I’ll keep this brief.
  3. Did you take a look at my last email on..
  4. Hope you’re doing well. I didn’t hear back from you about…
  5. It was great meeting you at..

Include the following on the Start of Your Emails

The start of your email should be brief and to the point. It would be best to use simple language so the first few words will show you care about their time. We've compiled a guide for you to compose an email that will be both effective and professional. The start of your email needs to have the following elements.


In order to write a proper email, you should introduce yourself with a generic greeting. It is essential to greet the recipient in an email. Use the appropriate greeting depending on your purpose of email and who you’re writing to. There are various ways to have greetings on the email based on the reason and the person who is connecting with. 

Well Wishes (optional)

It is recommended after your greeting to include a note like “Hope all is well” or “Hope you had a terrific weekend” to create a professional yet concise letter. Having these messages is optional if you have a solid relationship with the recipient, you can have it and ensure a concise note. 

Purpose Of Writing

It is more important to include the reason for writing an email to them in the email. You can add concise 2 lines of why you have connected and what benefits them. You can improve your email etiquette by telling the recipient the purpose of your email in the subject line or in the email intro. This will allow for a more detailed email conversation. 

Email Greetings That Are Perfect for Any Occasion

Starting an email seems to be a big deal, but your choice of words in the message will create a huge impact on the rest of your email. We have analyzed and come up with some email greetings examples. From these various examples, you can choose one suitable for your audience and the reason for writing to start your email. 

Why Email Greetings Are Important

Creating The First Impression: Creating a good impression is more important whether your business reaches the target audience or wants to reach out to new contact. Email subject line is the first thing that decides whether the email can be opened or not. Let's assume you have mastered them. The next part of the email is your greetings and email opening line. It gives an immediate impression of your brands and how you work.

Establishing A Tone: You can set the tone for your message in an email with just one word. Irrespective of what you're writing, a formal, semi-formal email or informal greeting. Setting the tone of your email is an opportunity to set the tone for your entire business communication. Set the tone for your email depending upon the situation and avoid the wrong tone. It's important if you're writing a formal email, then it's a good idea to have a professional tone. However, if you're writing an informal email, a cheerful tone is a better starting point.

Developing a personal brand: Your email greeting and the email start is a chance to shape your brand. Have email greetings formal or informal, depending on what you're trying to say. Communications have a tone that can be either. For instance, if you want to set the right tone for your email conversation, it is important not only what words are used but also their order of appearance in each sentence because this will shape how others react throughout the rest of the message!

Now you know all about how to start an email with true email greetings and email salutation. 

Avoid These Email Greeting Lines 

Hi [Misspelled name]- Avoid misspelling the email recipient name on the email. This will worsen your brand reputation. Always ensure the greeting has the exact prospect's name without any errors. Having the right name will help you earn the trust and respect of the recipient's and it shows your ability to pay attention to details.

Hi [Nickname] - This kind of greeting will only work when you have a good connection with the prospects. For example, William "Will" or Jennifer "Jen." If your business is reaching out to prospective customers for the first time, it is the worst greeting by having their nickname.

Hey [First Name]! - You should avoid adding exclamation marks to the beginning of your greeting. Having an exclamation point in the greeting is just wrong. The recipient might assume you are too excited about what you have to say.

Dear Sir/ Madam Or To whom it may concern- It sounds like you're the type of person who doesn't care enough about their job to do a little bit of research. This will show you didn't take time to research recipients.

Best Methods To Crafting a Formal Email / Professional Email


1. Begin Your Email With a Proper Greeting

Starting an email with a “Hey” or "Hello" is the perfect way to start your email. Always remain professional by addressing them directly and using their first name. For instance, if your business has a professional relationship with your email receiver, use the first name to address the email recipient like "Hey Oliver" or "Hello Oliver". Ensure you use the First letter cap while addressing them on the greeting. 


2. Include a Thank You Line

Thank you line is optional, and the requirement of this line depends on the situation. If your business is reaching the targeted customer or prospects for the first line, then there is no need to add such a line. However, if you connect with the prospects for an inquiry, this thank you line is important. 

After the greeting, you’ll be entering the line "Thank you for contacting ... " your email. Modify these email lines to correspond with the situation.


3. The Purpose

Adding the purpose of the email is more important in crafting a professional email.  In the body email, have the purpose of your email outreach message.  Make your point clear and concise when emailing to avoid confusion and distractions.  

It's important to keep it short and simple methodology to make your message powerful and impactful professional email.


4. Email Closing

The closing section on the email is classified into two parts: closing remark and closing. The closing remark is a message such as "Thank you for your time and effort" or "Thanks for your time".  It can be crafted according to the email situation. 


The last part of the email has a perfect email closer. The email closing should be appropriate to the tone of your email and should contain your email signature and designation. Have Regards or Cheers based on the tone of your email.


This is the structure your professional email should have. Missing the use of any of these parts can cost you time, effort, and a possible prospect for your business. Now that we are done with the email structure.

Actionable Tips For Starting An Email That Getting Response

Once you’ve got your recipient’s attention with an engaging opening, but now you want to drive them to take action, whether that be by replying to your email, signing up for an event, or visiting your website. To do this, consider the following:

Compose a Catchy Subject Line

35% of the people open the email solely based on the subject line. Creating a compelling subject line will require lots of time and effort. But by using Smartwriter you can write a catchy and engaging subject line. Here are the Best Email Subject Lines that can be used on your next marketing email campaigns. 

Email subject line is key for your effective email campaign success. Make sure you are using the exact context of the email. Email marketing software like Smartwriter gives you huge benefits by AI-generated right in the subject line. 

Get Into the Point Quickly

Make sure your email body copy is concise and crisp to the point. Many individuals will skim their email and then decide whether it is relevant. So have an email body with a clear goal and straight to point. Use simple language instead of complex words. The email context needs to engage your customer and include a relevant CTA button at the bottom of the email.

Describe the Benefits First

If you want to attract someone’s attention faster, say something that will wow them. Avoid sales content on your services or products instead, show the benefits of your offering and explain how they can achieve this better than anyone else.  

Make the email message with a professional tone of voice. When people are looking for something, they want the information you can offer them that clients can't ignore!  So telling the prospects about all the benefits and then explaining how much time will be saved will attract them and move them towards the goal. 

Include a call-to-action (CTA)

Does your email have a purpose? If you don't include a call to action, your readers won't know why they should be reading it. So it is more important to include a call-to-action. Create a specific CTA like "get in touch", "book a demo", "Give us a call" and much more. Have the  CTA at the right place on your email.  

Utilize Email Marketing Software

Email marketing software such as Smartwriter, Aweber, Lemlist, Mailchimp, and MailerLite consist of pre-built sales email templates for various purposes and audiences.  Your business can send the email in the prospect time zone. These email marketing solutions will enable your business to automatically follow up emails with personalization. 


Email is a great way to get things done. Whether it's personal or professional, you can do so much with just an email! Just keep in mind the small details and shoot your message.  The art of email is not that hard. You can master it from the above tips and strategies to help you land a big client. Start writing professional emails with deep and company-level personalization features and use the tips mentioned. Your business can also create a LinkedIn personalization using our solution Smartwriter. 

Our powerful email tool will help you to streamline your outreach easily. In order to open successfully, you need to be aware of the above simple tips. Using Smartwriter AI powerful email tool to streamline your outreach with a perfect email opener, your business email will get a quick response.

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