Ask these 12 Closing Questions to Improve Conversion Rates

Asking the right questions to the customers is the key to an excellent conversion rate. Suppose you're in business and want to ensure that your sales or marketing efforts generate a positive return on time, money, and energy. In that case, you must ask customers detailed questions about their requirements, preferences, and far more. The more knowledge that you have about your customers, the better products, services, or communications you can come up with for them in the future.

The right questions can help you better understand your customers and their needs, which will refine the sales process. This blog post will outline the sales finalizing phrases to ask your prospects for better conversion. And consider using 11 closing questions to boost conversion rates for all types of businesses. Read on to learn more.

What Are Closing Questions in Sales?

Asking questions to the prospects is one of the best ways of engaging your prospects, facilitating sales, and increasing conversions. It is especially true with well-written closing phrases that give the salesperson another chance to make their pitch after asking a qualifying question. It is primarily used to ask potential prospects to complete a specified task or offer emails. Once they've taken action, It is considered conversion, but the closing scripts help us pitch again for better lead nurturing when the question is left unanswered.

Also, This mechanism is used differently every time. For example, collecting email addresses in exchange for an information product or opt-in, highlighting important points not covered in earlier messages, or asking customers whether they found detailed information interesting or helpful. Ultimately, It is most effective when paired with excellent copywriting that gets the recipient emotionally invested in your message and takes them through a particularly strong call-to-action (CTA).

Why Is it Important to Use Closing Questions?


It is a critical part of any business conversation to begin questionnaires to know the customer's exact requirements. These are the best chance to impress the other person and can be the key to sealing the deal. We can easily predict the customer's needs to serve them better by asking the right questions. When selling a product or service, it's important to use these gimmicks to seal the deal. Also sharing some advantages of using these questions:


  • Using powerful closing questions can increase your chances of making a sale and achieving your business goals with high conversion rates.
  • Ask right and serve them better. It'll be our success mantra for every sale because It helps understand the user needs and helps paraphrase to serve them better.
  • We can easily pitch the customer who already showed interest by sending trial closing questions.
  • It improves the response rate and helps improve the sales and far more.
  • Consistency is key when it comes to responding to your customers. If you're not consistent, they may not know what to expect from you and could lead them to take their business elsewhere. Fortunately, the sales closing statement helps in acquiring a proper closing conversation.


Tips to craft a perfect B2B sales closing statements:

Sales closing questions are an essential part of the sales process, and it's important to know how to craft them effectively. To close a sale, you need to engage your customer and persuade them that your service or product is the best option. The sales team must follow these simple closing gimmicks that will automatically create a sense of urgency between the potential prospects' minds to succeed in any sales process. So while crafting the closure statement, we should carefully use the sales questioning techniques that help us uncover real pain points and challenges faced by target prospects.

The following are some effective ways of enhancing the sales rep's ability to close more deals.

  • As a first step, we must listen to the prospective customers' needs, concerns, and objectives attentively.
  • Do some initial research about both company offerings and user needs.
  • Instead of focusing on what we can say or do next, we should put ourselves in their shoes to understand the prospect's needs.
  • By showing stats and studies, we can make them make decisions by creating a level of urgency and expectation.
  • Success stories of the previous close will be an added advantage.
  • And we can pitch them with benefits by creating compelling questions which ensure the potential prospects that this will be a beneficial relationship in all terms.
  • We have to highlight what they will get at the end of the result.


A study states that 90% of the time people make decisions emotionally rather than logically. We should emotionally pitch them so that the customer will hook to the message and make decisions immediately.

What Are the Best Closing Techniques in Sales?


As marketers or business owners, we must know that closing techniques are important in sales. Let us discuss the best techniques that did wonders in sealing the deal.


Assumptive close:

It is a powerful technique for sales deals. It allows us to push until the very end without being afraid of losing your prospect's commitment because they are allowed time and space. This technique encourages the buyer to make a decision quickly and makes them feel compelled to keep going. For example: "Can we have a meeting tomorrow? This statement gives the timeline for the prospect and influences them in making the decision.


Summing up close:

The technique is a time-tested and powerful way to summarize your position. As the attorney on behalf of the client, it's also an opportunity for you to take one last shot at convincing them that they should accept our offer instead!


Objection Methods:

The final step in closing a sale is asking for any objections. It allows you to get all the doubts or worries out on behalf of your product so that there are none left when it comes down to buying from us.


Perfect timing close:

When we notice a trigger event related to the prospect, such as an upcoming one-time opportunity or seasonal sale, use this time to persuade them why now might be their best chance to make a purchase.


Now or Never close:

The Now or Never Close has been called the " Urgency Closing technique," which relies on fear to get a sale. This technique works best when coupled with an offer of some sort, either discounts or freebies for just one more day if you buy now.


And here are some additional sales closing tips for more conversions:


  • For starters, it is important to use a professional tone of voice that will show your customer you take their needs seriously and understand what they want from this transaction. It makes them feel like a valued client! 
  • Always ask if there's anything else we can do before signing off or saying goodbye. It will make a positive approach in the closing process.
  • Industry insiders are always looking for new ways to close more deals. One of these techniques is called "The Wait-And-See Technique." This practice maximizes the chances by leveraging a customer's sense that he already knows you from somewhere else or has heard good things about what your company offers beforehand. It entices prospects to think that I know this person well enough now that purchasing one item won't matter and help make a decision.
  • It is important to use empathy and emotions in marketing. Try to hook the customer with the real sales pitch emotionally.
  • Take away close: Psychologically, this is a great method to ensure that your sales don't drop. To do it properly, you need to show the interesting features of the product or service rather than just sending offers. It entices customers and keeps their attention long enough to buy from YOU instead of someone who might have better pricing or service!


12 Proven Closing Questions to Improve Conversion Rates


If you plan to begin your next big pitch, you have to be prepared to seal the deal anyhow. For that, you need a strategy that will set the tone and help craft an effective sales technique. These proven questions can help craft an effective sales technique and trim down potential difficulties.


1) We appreciate your time and consideration. Thank you for choosing _____! We hope that we get the [Opportunity]

2) I'll get the paperwork ready for you right away.

3) I want to help you achieve your goals and improve revenue. What exactly is it that'll make this all possible for both of us?

4) What is the biggest challenge you're facing right now?

5) Your competitors had a recent close worth $ [Matter]?

6) What are you working on next?

7) I'm confident that our [Product/services] will be the best fit for your business.

8) We are always a step ahead in improving and providing a better experience.

9) Where do you see the sales scale in the next 3 years?

10) What's the best thing you wish you knew before starting your business?

11) I hope that was everything. There is something else I can help you with?

12) What are your next steps, and how do they align with mine?


Best Closing Questions Examples for Every Salesperson Needs to ​know

When finalizing a sale, it's important to ask the right questions. It will guide us to get the customers' exact requirements to help in building relationships. It is our priority to make our potential customers happy with every purchase.


Some common sales closing questions examples:


1) Would you like to show how AI can drive more sales to your team?

The above type of questioning comes under assumptive closing questions. We are trying to close the deal by raising soft closing questions. The chances of objections are also possible, but a sales closing rate is high by sending timely cold emails and follow-ups.

2) Will you send me over [Matter] you want to reach out to, and I'll send you the [Matter]?

This type of sentence is the best fit for follow-ups messages because we can use this pitch if they have shown interest already. However, the possibility of success is purely based on the potential customer's buying decision.

3) Would you be open to sending over a few prospects [Matter], and I'll complete the [Task]?

This type of questioning helps to deal when you are sure that the potential customer has accepted your offer. You can add a little bit of value in the form of a freebie or discount for the potential customer.

4) Anything else we can help out [Matter]?

It is one of the most popular closure sentences used by salespeople. This closing statement helps you find out whether you have met the expectations of the potential customer or not. If yes, then you can continue to build the relationship further.


5) What would you think about it?

If the customer has given positive feedback for your product or service, you can use this question to seal the deal.

Automate closing questions with Smartwriter

Hope the examples help to understand the closing phrases in a better way. And, it will be difficult for you to write the content for every prospect. Try using the AI writer tool to automate the personalized closing questions for 8x conversion to overcome this situation. Now let us check out some proven closing questions for a high success rate.


Learning how to use the right closing questions in your sales process can have a big impact on conversion rates. If you want to improve conversion rates and close more sales, we must use closing questions. A well-crafted B2B sales closing statement can help seal the deal by providing them with a clear plan of action. Whether or not they agree, have a question ready to check in on their level of interest before proceeding. We can also confirm that the customer is still interested in buying from us, making a successful deal. Use different close questioning techniques to achieve a massive conversion rate. To understand better, we have shared the common Closer questions examples, 11 proven closing question templates, and some useful techniques and tips to close more deals. Reach out more and Convert more.

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