Sales Follow up Email Tricks That Got Us Massive Closing

Email for the potential prospect will get very low responses. Getting replies to the initial email requires sales follow-up. While sending emails, make sure your sales follow-ups are truly engaging, drawing prospects' attention to gain higher conversion rates.

A strong follow-up email will create a huge impact on the conversion. An effective follow-up email template will help reach out to potential prospects and get a reply. In this article, we shall use simple follow-up templates & tricks to send a follow-up email to enable massive closings. 

Things To Cover In a Sales Follow-Up Email?

It's important to have a strong opening sentence & interesting subject lines when you write sales follow-ups to a prospect. Your first line needs to include what you want and your intent. Then, personalize the email as much as possible, keep the prospect's time in mind, and offer them value over your follow-ups. 

Don't forget to offer a clear call to action (CTA) so that you can take your potential prospects to the next stage of the sales process through the follow-up. We have a list of tips & tricks that will help you craft a perfect sales follow-up email for your next campaign.

Begin With Qualified Leads 

Before starting your sales cold email campaigns, it is essential to ensure that you are contacting the right person interested in your offerings. Start your prospecting with AI-driven sales prospecting tools like Smartwriter to find and qualify the leads. Unlike many, this tool helps to scrape and verify the sales leads from LinkedIn using the sales navigator lead extractor. Then, start connecting with the right person at each company by downloading the extension. 


One of the biggest concerns with sales emails is whether prospects are hearing from a genuine human when it comes to sales follow-up. A personalization in follow-up email subject can hook the reader and take action.

The more personalized sales follow-up emails are more likely to be responded to. It is good to personalize your sales follow-up emails. Using Smartwriter creates more personalized emails that are more likely to get a response.

Your potential customers need to know you're a real person. Personalization helps to earn prospect's trust by showing them you've done your research and reaching out to them to allow them to resolve their pain points. 

Respect Your Recipient’s Time

Suppose you are performing email marketing for sales. Avoid too early follows and sending email services on Friday and Monday. Instead, give recipients a few days to get back to you. Very short interval follow-ups can be frustrating. The best way to show respect for their time is by providing values for them on the follow-ups. 

Sending Follow-Up Emails at the Wrong Time

There are numerous reasons why a person hasn’t replied to your follow-up emails. Maybe they didn’t see it, or they’re just really busy and haven’t had a chance to get back to you yet. Whatever the reason, don’t give up on following up with potential leads. You could be missing out on some great opportunities if you are not sending follow-up sequences. 

Instead, keep trying different tactics until you find one that works for you and stick with it. We shall look into ways to increase your chances of getting a reply from potential leads and turn them into paying customers. As per Yesware’s research, the best time to send email is 11 am and 1 pm.

Sales Follow-Up Emails Templates 

If you want to learn how to improve your sales prospect response rate, then this article is for you. Below is a selection of follow-up email templates to help you get more sales without bothering your prospects. Like other sales activities, follow-up emails are the essential part, and if we did them right there would be more sales closers. When contacting the potential lead, keeping your second outreach attempt more meaningful and attractive than the first is important. It is important to create a second touch that grabs their interest. 

Sales Follow-Up emails can make-or-break part of your deals. The primary reason for the email sequences turning the cold leads into paying customers. The best way to ensure your emails don't get lost in your prospect's inbox is to take a professional approach. This means providing accurate and concise information and asking for attention instead of being pushy. We listed some proven follow-up email examples from which you can learn. Before sending your first sales follow-up, take a few minutes to personalize the template on your own. Below are  5 templates for sales follow-up emails. 

1. Email After Your First Sales Discussion

Sending a strong initial follow-up is challenging. The message needs to value prospects' time, and The sales email follow-up needs to be shorter, polite, and friendly. Your message shows your customers how much you value their time by highlighting how working with you will result in a solution to their problems. If you're sending multiple follow-ups email every day, then start automating your email sequences using the Smartwriter tool which integrates with your daily tools like  HubSpot,, Woodpecker, and more.

Template #1

Subject Line: Pleasure talking with you, {Name}

Hi {First Name}

I appreciated our conversation earlier today. It's clear that you're having some issues with a couple of the challenges we discussed. I understand how this may impact your work and your team or company.

I’ve attached more information about our offerings and how we can help grow {your business objective} & solve {your company problem}.

I'm always happy to help.



2. Promoting Your Business / Service

To negotiate a successful deal, businesses need to know how your product or service offerings will be the solution to solve the pain points. Follow-up email messages need to address their needs. In addition, email sequences are a great way to promote your product/ services by demonstrating similar client experiences.

Template #2

Subject Line: How can we help you solve [Prospects business challenge]?

Hey {First Name}

Thank you for the meeting yesterday and for learning more about your company's & [business challenge]. I was thinking more about how we could help you after learning about [Business Challenge].

Our product would allow for [Improved Result] by [Role of Product]. We have been solving [Business Challenge] for many companies like yours with [ Highlight The Value of Product/ Service].

Would you be able to jump on a call to discuss our product this week? I can also put you in contact with a few of our customers experiencing the same difficulties before they started using our product.



3. Thank You Followup Email After Meeting

In a thank-you follow-up email, describe the tangible results your previous clients achieved through your offerings to show how their business can achieve a particular goal. It's important to remember to build a two-way relationship. 

Reach out to your connection is a valuable resource after introducing yourself. Another way to thank your customer is to give back to them. For instance, In return for their help, you can offer them your time, sharing relevant resources and skills.

Template #3

Subject Line: I believe you might like to meet!

Hey {{Name}}

Thank you for meeting with me today. I enjoyed getting to know you and learning about your business challenges. 

I want to share my thoughts on [Specific Discussion Point] & love to hear your experience as [Prospects Job Title].

I enjoyed learning more about [Share your interest] in this industry. Thank you for your time on your busy schedule to meet with me today and discuss [Topic].

See you around soon.

Best Regards


4. Asking for Feedback With Potential Prospects

Feedback is a great way to get valuable information about your business's working and not working. You can ask for feedback from industry experts, recently interviewed people or anyone you've met with recently who knows how their work could benefit yours even if they aren't directly involved. Make sure your output tone always remains professional. Getting feedback from the customer is the most important for the product or service's success. Feedback can be extremely valuable to your success. 

Template #4

Subject Line: We appreciate your feedback.

Hey [First Name]

I just want to send this email to follow up with you on our conversation at [Event] last week. A big reason I'm looking for feedback or advice on my project (Project detail) you may be able to share.

It would be great if you provide your perspective on these topics: [list areas]. I'm happy you're taking the time to read this.

I know how busy you are, but I would appreciate it if you had a moment to take a look at [Project Name] and provide me with any feedback if possible. 

Particularly, I'm seeking feedback in the areas such as:

[List Areas for Feedback].

Thank you for your time & valuable input.



5. Replying to a Web Inquiry

Leads who submit inquiries from web forms or online ads are likely to become paying customers. Automation is the way to reduce this risk. For example, CRM with integrations can instantly create a lead or opportunity and assign them to your sales representatives.

You need to follow up on every opportunity that you get. You can't miss the chance with web forms because they are sales-qualified leads that can be converted into paying customers, which is therefore very important. Make sure your customer service is top-notch. They'll be able to tell if things aren’t going smoothly in seconds (and won't hesitate).

Template #5

Subject Line: Thanks for your interest!

Hey {{Name}} 

Thank you for your submission and I'm pleased to know that you're interested in our service. 

We assist [businesses like yours] by [eliminating the pain points on your business with our product/service].

[demonstration of how your solution works for our customer].

I’d love to learn more about your requirements. When you're available to chat over Skype, you can schedule an appointment just by clicking the button in my signature. I can book a meeting with you at your convenience.

Looking forward to connecting with you!

Thanks & Regards


Start Automating Your Follow-ups With Smartwriter

It is nearly impossible to stay on top of your prospect outreach if you are doing prospecting manually. However, by using Smartwriter, you will be able to reach the decision-maker email addresses using the chrome extension. The tool helps you to ensure your email outbound is scalable using this platform to make your job easier.

With Smartwriter, You can 

  • Integrate with your essential software like Shopify, Gsheet, Mailshake, Lemlist, Smartlead, Reply, and more.
  • Personalize your sales outreach using personalized LinkedIn outreach, company-based personalization, backlink personalization, and more.
  • Using the chrome extension you can scrape the quality leads from the LinkedIn sales navigator. 

Personalize your sales outreach


A sales follow-up email is a necessary part of the sales process, and it can be not easy to get right. To boost chances of sales follow-up success make sure you: personalize the message, include a CTA, and keep it short and sweet. Including a CTA in a follow-up email will increase your chances of getting a response from the customer. Smartwriter tool specializes in creating personalized content for each prospect to help you achieve your business goals.

A sales follow-up email is an important part of the sales process, but it can be easy to forget or neglect this step. A good follow-up reminder email needs to include a reminder of the meeting, the next steps for sales closer, and contact information. Following up with potential customers is crucial for any closing deals. The best time to send a sales follow-up email is within 24 hours of the initial meeting. Sales reps take advantage of automated sales tools and send timely follow-up emails using software like Smartwriter or SmartLead. 

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